Okay, buckle up! Let's dive headfirst into the electric, edgy, and undeniably Z Zegna 2015 Spring/Summer ad campaign – a visual symphony that wasn't just clothing, it was a宣言 (宣言 - declaration) of a bold, urban aesthetic. Forget subtle; this was "in your face, innovative, and utterly captivating."
"The Vibe: Electric, Edgy, Urban, Unapologetic."
Imagine a concrete jungle pulsating with raw energy. This wasn't about serene landscapes or polished perfection. It was about the city as a canvas, and the men in the campaign as its bold artists. The lighting was dramatic, often casting harsh shadows and highlighting sharp lines – think neon glow bleeding onto wet streets, stark studio backdrops, or deep, moody interiors. The energy was palpable, a constant sense of motion, tension, and simmering creativity.
"The Look: Deconstructed, Layered, and Fearlessly Modern."
Z Zegna 2015 wasn't playing it safe with its menswear. It was all about "pushing boundaries":
1. "Deconstructed silhouettes:" Expect to see jackets with mismatched lapels, asymmetrical cuts, and seams that seemed to defy conventional tailoring. It was about the idea over the perfect execution, creating a sense of dynamism. 2. "Layering as Art:" The campaign was a masterclass in layering.

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圖片來自Z Zegna

圖片來自Z Zegna

Z Zegna 2015春夏男裝系列廣告大片

Z Zegna發(fā)布全新2015春夏男裝系列動感多媒體廣告片——《釋放自我風格 24:07》。該短片作為Z Zegna對動感前衛(wèi)與高科技都市風尚的獨特詮釋，以視覺影像為表達載體，傳遞出精致剪裁融合動感風尚的多元化理念；同時，亦是對新生代都市潮人“隨時啟程”生活方式的一次致禮。

影片圍繞百變混搭與動感風尚的全新理念，追隨跑酷者們的腳步，通過三段視頻記錄他們在米蘭三個不同場景、不同時刻的精彩片段。透過獨特的視角，呈現(xiàn)于觀眾面前的是這樣一個Z Zegna男士形象：他衣著考究，擁有無可挑剔的品味，總是傾心于時尚與功能并重、適應(yīng)全天候需求的著裝。

本文來自Z Zegna