Okay, let's break down the situation regarding IU (Lee Ji-eun) and her brand deals based on the common understanding of the events surrounding the "Dongpo Ham" controversy in 2022.
The core issue is often summarized as follows:
1. "The Controversy:" In late 2022, IU was involved in a significant controversy after her company, Source Music, sold advertising rights for a popular Korean pork product, "Dongpo Ham," during the Chinese New Year period. Many Chinese netizens and consumers perceived this as capitalizing on a culturally sensitive and somber time (remembering the February 6th Handan Bridge incident) by promoting a luxury food item, leading to widespread criticism and accusations of insensitivity. 2. "IU's Response:" IU publicly apologized for the backlash, expressing her remorse and acknowledging that her company's decision had hurt many people's feelings. However, her apology was widely criticized by some segments of the Chinese public for being perceived as insufficient, delayed, or even trying to deflect blame. 3. ""全智賢拒不道歉" (IU Refuses to Apologize):" This part of the statement is slightly misleading in the context of the public apology she did give. However, it likely reflects the perception among some critics that her apology wasn't sincere enough or didn't fully address the depth of public anger. They might feel she hasn't truly "refused" to apologize

相關(guān)內(nèi)容：

“全智賢這次真的踩雷了。

”

一條彈幕飄過，屏幕瞬間被“抵制”二字刷屏。

新劇《暴風(fēng)圈》剛播兩集，一句被觀眾認(rèn)為“陰陽怪氣”的臺詞直接把中國網(wǎng)友點燃。

熱搜爆了，品牌慌了，連京東LV旗艦店都搜不到全智賢同款。

有人調(diào)侃：“上次見這陣仗，還是張娜拉說‘沒錢就去中國’。

”

但別急，這次不一樣。

平臺下架、代言蒸發(fā)、合拍項目叫停，連韓國化妝品出口都跟著掉17%。

這不是簡單的“網(wǎng)友生氣”，而是一場精準(zhǔn)的經(jīng)濟(jì)狙擊。

全智賢沒道歉，品牌方裝死，但數(shù)據(jù)不會撒謊——中國市場的門，正在悄悄關(guān)上。

最魔幻的是，越南觀眾一邊罵一邊追，Disney+亞洲區(qū)播放量飆到800萬。

韓國本土代言穩(wěn)如老狗，85%合約還在。

資本算盤打得響：得罪中國市場？

沒事，還有東南亞和本土粉絲兜底。

但算盤珠子能蹦跶多久？

看看隔壁開云集團(tuán)，火速簽下肖戰(zhàn)代言Gucci。

網(wǎng)友笑瘋：“這才是商戰(zhàn)，踩著對家墳頭蹦迪。

”LVMH還在裝模作樣“重新評估”，翻譯爭議成了遮羞布。

韓國律師都看不下去：“道德條款？

你得先證明臺詞真有問題。

”可誰有空等法律扯皮？

消費者直接用錢包投票。

更慘的是中韓合拍片。2.5億美元的項目說停就停，韓國電影展直接涼涼。

文化振興院報告寫得直白：“中國年輕人對韓流好感度跌到29%，歷史最低。

”但轉(zhuǎn)頭一看，越南付費頻道收視第一。

這劇情，比韓劇還抓馬。

有人翻出2008年張娜拉事件對比。

當(dāng)年網(wǎng)友只能貼吧罵戰(zhàn)，現(xiàn)在直接讓品牌“社會性死亡”。

社交媒體放大器+電商一鍵下架，抵制從情緒變成產(chǎn)業(yè)鏈打擊。

韓國藝人中國代言數(shù)量直接腰斬42%，連無字幕韓劇都被平臺悄悄撤了。

最絕的是廣電總局新加的“歷史觀審核”條款，被業(yè)內(nèi)戲稱“全智賢條款”。

以后想合拍？

先過價值觀篩子。

韓國經(jīng)紀(jì)公司三季度財報估計要哭，畢竟190億美元的中韓文化產(chǎn)業(yè)鏈，現(xiàn)在成了燙手山芋。

網(wǎng)友總結(jié)精辟：“以前看韓劇學(xué)穿搭，現(xiàn)在看韓劇學(xué)避雷。

”全智賢這次沒翻車，是整輛車被中國市場直接拖走了。

至于后續(xù)？

盯著韓國娛樂公司股價就行，跌得比劇情還精彩。