Okay, here's a breakdown of the information "香氛買手店Lazy Genius全國首店落地杭州中心" (Fragrance boutique Lazy Genius's first national store lands in Hangzhou city center):
"Key Information:"
1. "Brand:" Lazy Genius
2. "Business Type:" 香氛買手店 (Fragrance Boutique / Select Fragrance Store)
3. "Significance:" 全國首店 (First National Store / Flagship Store)
4. "Location:" 杭州中心 (Hangzhou City Center)
"Interpretation and Potential Implications:"
"Expansion:" Lazy Genius, likely a brand or retailer known for curated fragrances, is expanding its reach from potentially a regional or online presence to a national level with this flagship store.
"Strategic Choice:" Opening in "Hangzhou city center" suggests a deliberate choice targeting a major commercial hub in Eastern China. This location likely offers high foot traffic, visibility, and access to a affluent or fashion-conscious consumer base.
"Brand Positioning:" The launch of a flagship store is often a statement about the brand's identity, quality, and aspirations. It signals commitment to the market and invites customers to experience the brand in its full form.
"Consumer Appeal:" A boutique format like this caters to consumers looking for unique, high-quality, or niche fragrance products, often curated by experts (the "買手" aspect).
相關(guān)內(nèi)容:
潮新聞客戶端 黃雨琦

2024年9月19日,全球香氛買手店Lazy Genius帶來一場嗅覺的環(huán)游世界之旅——全國首店落地杭州中心。
Lazy Genius本次盛大開業(yè)收錄了40多位國內(nèi)外香氛設(shè)計師和調(diào)香師的作品,包含60個國外品牌。包括法國Matiere Premiere 馬蒂埃、意大利Dr.VRANJES、法國BonParfumeur、法國tatLibred ' Orange解放橘郡、法國Maison Matine,比利時Maison Louis Marie,英國Bamford,意大利Monotheme、瑞典LYDEEN、法國Jacuqes Fath等品牌提供了觀眾不同的試香嗅場。

Lazy Genius通過氣味給大家?guī)頍o限延展的精神樂園。由主理人精心策劃,聯(lián)合發(fā)起的香水集合品牌展售中,80%的國外香水品牌在浙江首展,6個品牌將帶來其高端線和限定款的首發(fā)。Lazy Genius以嗅覺為主線,通過氣味給大家?guī)頍o限延展的精神樂園,不管是全球調(diào)香師的作品,還是原創(chuàng)手藝人的巧思,如同珍寶博物館,都收錄在我們的小王國中。
在Lazy Genius香味空間,用嗅覺追溯著香水發(fā)展的時間線,無數(shù)種回憶鏈接到嗅覺的香味被喚醒。創(chuàng)造趣味靈動的香味策展獻給天生有趣的香氛收藏家,他們悠閑愜意,卻經(jīng)常靈機一動,創(chuàng)造出改變世界的藝術(shù)。他們?nèi)橥度肷?,偏愛極致的、劍走偏鋒的、不從眾的品牌。他們是小眾又挑剔的好物收藏家,也是有靈動想法的生活創(chuàng)造家。

開業(yè)同期,Lazy Genius與杭州中心合作呈現(xiàn)香氛藝術(shù)展覽。本次展覽敦煌壁畫合作藝術(shù)家HUITIAN聯(lián)名呈現(xiàn)。核心靈感以“漫步沙丘”呈現(xiàn)的一場穿越時空的香氛器皿藝術(shù)創(chuàng)作。旨在打破邊界和同質(zhì)化的香味,創(chuàng)造獨一無二,特立獨行的香氛盛宴。
據(jù)悉,Lazy Genius的姐妹品牌—蓬松FLUFFY MARKET成立于2021年,在全國有十余家門店,匯集地球各個國家的60多個小眾香氛品牌,之后該品牌即將落地青島等一線城市的頂級商業(yè)體。
(圖據(jù)受訪者)
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