Okay, here's a breakdown and interpretation of the news: "奢侈品女裝品牌YI成功上線巨益全渠道業(yè)務(wù)中臺(tái)".
"Interpretation:"
This news announces a significant technological milestone for the luxury women's wear brand YI. Here's what it likely means:
1. "YI is a Luxury Women's Wear Brand:" This establishes the context. Their products are high-end, and their operations likely need to manage complex processes, high service standards, and potentially diverse product lines.
2. "巨益 (Juye):" This is the name of the company providing the technology platform. "巨益" translates to "Great Benefit" or "Superior Advantage." This suggests the platform is designed to bring significant benefits or competitive advantages to YI.
3. "全渠道業(yè)務(wù)中臺(tái) (Omni-channel Business Middle Platform):" This is the core of the announcement.
"全渠道 (Omni-channel):" Refers to the strategy of integrating all sales and customer service channels (like physical stores, e-commerce websites, mobile apps, social media, marketplaces) into a seamless experience for both the brand and its customers.
"業(yè)務(wù)中臺(tái) (Business Middle Platform):" This is a crucial component of modern digital transformation. It's an internal platform that standardizes and automates core business processes (like customer data management, order management, inventory synchronization, marketing automation, etc.) across different channels. It
相關(guān)內(nèi)容:
YI是衣臻時(shí)裝有限公司旗下的奢侈品女裝品牌,隸屬于宏玨集團(tuán),以融合東方人文氣質(zhì)與西方精致工藝的現(xiàn)代化設(shè)計(jì)風(fēng)格而聞名。YI品牌在市場(chǎng)推出后迅速獲得了快速增長(zhǎng),尤其是其獨(dú)有的中華瑰寶和現(xiàn)代時(shí)裝相結(jié)合的品牌調(diào)性,在知性優(yōu)雅女性中贏得了非常不錯(cuò)的市場(chǎng)口碑。

伴隨著線上電商(抖音/天貓等)業(yè)務(wù)的快速發(fā)展,為了提升線上線下全鏈路訂單處理效率來(lái)支撐宏玨集團(tuán)電商業(yè)務(wù)未來(lái)信息化的管理需要,宏玨集團(tuán)與巨益科技達(dá)成戰(zhàn)略合作,并于近日成功上線巨益全渠道業(yè)務(wù)中臺(tái)。

此次項(xiàng)目上線,巨益全渠道業(yè)務(wù)中臺(tái)助力宏玨集團(tuán)在打通淘寶、天貓、抖音、小紅書(shū)、驛氪小程序等電商平臺(tái)以及其內(nèi)部自研ERP系統(tǒng)業(yè)務(wù)數(shù)據(jù)的基礎(chǔ)上,實(shí)現(xiàn)了全渠道訂單智能化處理,解決了宏玨集團(tuán)目前電商業(yè)務(wù)信息化痛點(diǎn),從而實(shí)現(xiàn)企業(yè)信息一體化的管控體系。

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