Okay, here are 117 English words related to advertising, categorized for easier understanding:
"I. General Terms (通用術(shù)語)"
1. "Advertising:" The act or practice of promoting goods, services, or ideas. 2. "Ad / Advert:" Short for advertisement. 3. "Campaign:" A series of related advertisements designed to achieve a specific goal. 4. "Agency:" A company that creates and manages advertising campaigns (e.g., advertising agency, PR agency). 5. "Client:" The business or organization that hires an agency to create ads. 6. "Creative:" The imaginative and artistic side of advertising (creative team, creative concept). 7. "Media:" The channels used to deliver advertisements (TV, radio, print, online). 8. "Strategy:" The overall plan or approach for an advertising campaign. 9. "Objective:" The specific goal the advertising campaign aims to achieve (e.g., awareness, sales). 10. "Budget:" The amount of money allocated for advertising. 11. "Performance:" How well the advertising campaign achieves its objectives. 12. "ROI (Return on Investment):" The measure of the effectiveness of an advertising campaign in generating sales or leads relative to its cost. 13. "Target Audience:" The specific group of people the advertisement is intended for. 14. "Market:" The group of potential customers for a product or service. 15. "Positioning:" How a product is perceived

相關(guān)內(nèi)容：

1. Advertisement 廣告
2. Advertising 廣告業(yè)
3. Advertise 廣告宣傳
4. Advertiser 廣告商
5. Ad 廣告
6. Campaign 廣告活動(dòng)
7. Commercial 商業(yè)廣告
8. Marketing 市場(chǎng)營(yíng)銷
9. Brand 品牌
10. Branding 品牌推廣
11. Logo 商標(biāo)
12. Slogan 口號(hào)
13. Target audience 目標(biāo)受眾
14. Consumer 消費(fèi)者
15. Customer 客戶
16. Market 市場(chǎng)
17. Product 產(chǎn)品
18. Service 服務(wù)
19. Promotion 促銷
20. Publicity 宣傳
21. Media 媒體
22. Newspaper 報(bào)紙
23. Magazine 雜志
24. Television 電視
25. Radio 廣播
26. Internet 互聯(lián)網(wǎng)
27. Social media 社交媒體
28. Website 網(wǎng)站
29. Banner 橫幅廣告
30. Billboard 廣告牌
31. Flyer 傳單
32. Brochure 小冊(cè)子
33. Catalogue 目錄
34. Advertisement copy 廣告文案
35. Call to action 行動(dòng)號(hào)召
36. Endorsement 背書
37. Testimonial 推薦
38. Influencer 影響者
39. Celebrity endorsement 名人代言
40. Viral marketing 病毒營(yíng)銷
41. Word-of-mouth 口碑
42. Sponsorship 贊助
43. Event 活動(dòng)
44. Exhibition 展覽
45. Trade show 商展
46. Promotion code 促銷代碼
47. Discount 折扣
48. Sale 銷售
49. Clearance 清倉
50. Limited time offer 限時(shí)優(yōu)惠
51. Free 免費(fèi)
52. Buy one get one free 買一送一
53. Prize 獎(jiǎng)品
54. Giveaway 贈(zèng)品
55. Contest 比賽
56. Sweepstakes 抽獎(jiǎng)活動(dòng)
57. Loyalty program 忠誠(chéng)計(jì)劃
58. Customer retention 客戶保留
59. Referral 推薦
60. Targeting 定向投放
61. Demographics 人口統(tǒng)計(jì)學(xué)
62. Psychographics 心理統(tǒng)計(jì)學(xué)
63. Market research 市場(chǎng)調(diào)研
64. Focus group 座談小組
65. Survey 調(diào)查
66. Data analysis 數(shù)據(jù)分析
67. Target market 目標(biāo)市場(chǎng)
68. Unique selling proposition 獨(dú)特賣點(diǎn)
69. Competitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì)
70. Market share 市場(chǎng)份額
71. Return on investment 投資回報(bào)率
72. Conversion rate 轉(zhuǎn)化率
73. Click-through rate 點(diǎn)擊率
74. Impressions 曝光量
75. Reach 覆蓋人數(shù)
76. Frequency 頻率
77. Cost per click 每次點(diǎn)擊費(fèi)用
78. Cost per thousand 千次曝光費(fèi)用
79. Return on ad spend 廣告投入回報(bào)
80. Impressions per minute 每分鐘曝光量
81. Above the line 線上廣告
82. Below the line 線下廣告
83. Outdoor advertising 戶外廣告
84. Print advertising 印刷廣告
85. Broadcast advertising 廣播廣告
86. Online advertising 網(wǎng)絡(luò)廣告
87. Mobile advertising 移動(dòng)廣告
88. Native advertising 原生廣告
89. Influencer marketing 影響者營(yíng)銷
90. Content marketing 內(nèi)容營(yíng)銷
91. Guerrilla marketing 游擊營(yíng)銷
92. Experiential marketing 體驗(yàn)營(yíng)銷
93. Direct marketing 直銷
94. Telemarketing 電話營(yíng)銷
95. Email marketing 電子郵件營(yíng)銷
96. Affiliate marketing 聯(lián)盟營(yíng)銷
97. Search engine marketing 搜索引擎營(yíng)銷
98. Pay-per-click 按點(diǎn)擊付費(fèi)
99. Cost per acquisition 每次獲客成本
100. Remarketing 重新營(yíng)銷
101. AIDA model AIDA模型
102. Attention 注意力
103. Interest 興趣
104. Desire 渴望
105. Action 行動(dòng)
106. Unique value proposition 獨(dú)特價(jià)值主張
107. Emotional appeal 情感吸引力
108. Rational appeal 理性吸引力
109. Testimonials 推薦
110. Humor 幽默
111. Storytelling 敘事
112. Visuals 視覺元素
113. Headline 標(biāo)題
114. Subheadline 副標(biāo)題
115. Body copy 正文
116. Layout 布局
117. Design 設(shè)計(jì)

廣告