這是一份關(guān)于 Tesco 的品牌介紹：
"Tesco (易購)"
Tesco 是一家"英國跨國零售連鎖企業(yè)"，也是全球領(lǐng)先的"雜貨零售商之一"。它是世界上規(guī)模最大、分布最廣的連鎖超市之一，以其廣泛的商品種類、具有競爭力的價格和不斷發(fā)展的數(shù)字服務(wù)而聞名。
"關(guān)鍵信息點(diǎn)："
1. "起源與總部：" Tesco 于 1929 年在愛爾蘭創(chuàng)立，最初名為 "Tesco"（取自創(chuàng)始人 Jack Cohen 的母公司 "T.E. Stockwell" 和他妻子的昵稱 "Tesco"?？偛课挥谟?Slough。 2. "核心業(yè)務(wù)：" 主要經(jīng)營"食品和日用品"，是歐洲最大的雜貨零售商。除了傳統(tǒng)的超市業(yè)態(tài)，Tesco 還提供多種購物體驗(yàn)，包括： "Tesco Supermarket (大型超市):" 提供廣泛的食品和非食品商品。 "Tesco Extra (超大型超市):" 規(guī)模更大，商品種類更全，常設(shè)有電影院等附加設(shè)施。 "Tesco Metro & Tesco Express (社區(qū)超市):" 規(guī)模較小，更貼近社區(qū)，方便日?？焖儋徫?。 "Primespot:" 專注于汽車相關(guān)商品和服務(wù)的零售點(diǎn)。 "硬折扣店 (Hard Discount):" 如 Netto 和 Agroshop (在某些國家)。 3.

相關(guān)內(nèi)容：

Tesco PLC is a British multinational grocery and general merchandise retailer, renowned as one of the world’s largest retailers. Founded in 1919 by Jack Cohen, Tesco has grown from a market stall in London’s East End into a global enterprise with a significant presence in multiple countries. Tesco remains a retail titan, adapting to market shifts through innovation, strategic acquisitions, and sustainability commitments. Despite past controversies, it maintains a pivotal role in global retail, balancing scale with community-focused initiatives.

Tesco PLC（樂購） 是一家英國跨國雜貨及綜合商品零售商，被譽(yù)為全球規(guī)模最大的零售企業(yè)之一。該公司由杰克·科恩（Jack Cohen）創(chuàng)立于1919年，從倫敦東區(qū)的一個市場攤位起步，逐步發(fā)展為業(yè)務(wù)遍布多國的全球化企業(yè)。作為零售業(yè)的巨頭，Tesco通過創(chuàng)新、戰(zhàn)略收購和可持續(xù)發(fā)展承諾不斷適應(yīng)市場變化。盡管曾陷入爭議，它仍在全球零售領(lǐng)域占據(jù)重要地位，在保持規(guī)模優(yōu)勢的同時，積極推行以社區(qū)為核心的舉措。

Founding: Jack Cohen began selling surplus groceries from a stall in 1919. The name "Tesco" emerged in 1924, combining "TES" from tea supplier T.E. Stockwell and "CO" from Cohen’s surname.

創(chuàng)立背景：1919年，杰克·科恩（Jack Cohen）從一家雜貨攤起家，銷售剩余食品。1924年，他結(jié)合茶葉供應(yīng)商T.E. Stockwell的縮寫"TES"和自家姓氏"CO"，正式命名品牌為"Tesco"。

First Store: Opened in 1929 in Burnt Oak, London.

首家門店：1929年在倫敦伯恩特奧克（Burnt Oak）開業(yè)。

Expansion Milestones: Introduced self-service stores in 1947, went public in 1948, and launched its first supermarket in 1956. The iconic Clubcard loyalty program debuted in 1995, revolutionizing customer engagement.

擴(kuò)張里程碑：1947年引入自助服務(wù)模式, 1948年上市, 1956年開設(shè)首家超市, 1995年推出革命性的會員忠誠計劃"Clubcard"

Global Reach: Expanded internationally in the 1990s–2000s, entering Europe, Asia, and the U.S. (via Fresh & Easy, later exited in 2013). Exited China (2020 joint venture sale) and sold Thai/Malaysian operations to CP Group (2020).

全球化：1990-2000年代進(jìn)軍歐洲、亞洲和美國市場（通過Fresh & Easy品牌，后于2013年退出）; 2020年出售中國合資企業(yè)股份，并將泰國/馬來西亞業(yè)務(wù)售予正大集團(tuán)（CP Group）

Geographic Presence: Operates in the UK, Ireland, Czech Republic, Hungary, and Slovakia.

當(dāng)前市場：英國、愛爾蘭、捷克、匈牙利和斯洛伐克。

Store Formats:

Tesco Extra: Hypermarkets with extensive product ranges.

Tesco Superstore: Standard supermarkets.

Tesco Express/Metro: Convenience and city-center stores.

One Stop: Acquired convenience chain.

門店業(yè)態(tài)

Tesco Extra：大型綜合超市，商品種類齊全

Tesco Superstore：標(biāo)準(zhǔn)超市

Tesco Express/Metro：社區(qū)便利店及市中心小型店

One Stop：收購的連鎖便利品牌

Subsidiaries:

Tesco Bank: Offers financial services (loans, insurance, credit cards).

Tesco Mobile: MVNO partnership with O2.

Booker Group: Wholesale acquisition (2018) catering to hospitality sectors.

子公司

Tesco Bank：提供貸款、保險、信用卡等金融服務(wù)

Tesco Mobile：與O2合作的虛擬運(yùn)營商

Booker Group：2018年收購的餐飲批發(fā)商，服務(wù)酒店業(yè)

2. Business

Online Services: Tesco.com is a global leader in online grocery delivery and click-and-collect, expanded significantly during COVID.

Financial Performance

Revenue: ￡65.8 billion (2022/23 fiscal year).

Market Share: Dominates UK grocery with ~27% share.

Employees: Over 330,000 globally.

Corporate Social Responsibility (CSR)

Sustainability Goals: Aiming for net zero emissions in operations by 2035 and across value chain by 2050. Initiatives include reducing plastic use, food waste redistribution, and sustainable sourcing.

Community Programs: Partners with food banks (e.g., Trussell Trust) and donates surplus food via Community Food Connection.

2. 業(yè)務(wù)與財務(wù)

線上服務(wù)：

Tesco.com是全球在線雜貨配送和"點(diǎn)擊取貨"的領(lǐng)導(dǎo)者，疫情期間業(yè)務(wù)顯著增長。

財務(wù)數(shù)據(jù)（2022/23財年）：

營收：658億英鎊

市場份額：英國雜貨業(yè)占比約27%

員工：全球超33萬人

企業(yè)社會責(zé)任（CSR）

可持續(xù)發(fā)展目標(biāo)：

2035年實(shí)現(xiàn)運(yùn)營凈零排放

2050年實(shí)現(xiàn)全價值鏈凈零排放

舉措包括減少塑料使用、重新分配剩余食物、可持續(xù)采購

社區(qū)項(xiàng)目：

與食品銀行（如Trussell Trust）合作

通過"Community Food Connection"捐贈剩余食品

3. Controversies and Challenges

2014 Accounting Scandal: Overstated profits by ￡263 million, resulting in fines and leadership changes.

2013 Horse Meat Scandal: Contaminated beef products damaged reputation; led to enhanced supply chain audits.

Labor and Supplier Criticisms: Faced backlash over working conditions and supplier payment practices.

3. 爭議與挑戰(zhàn)

2014年財務(wù)丑聞：虛報利潤2.63億英鎊，導(dǎo)致罰款和管理層重組

2013年馬肉事件：牛肉產(chǎn)品摻假引發(fā)聲譽(yù)危機(jī)，促使加強(qiáng)供應(yīng)鏈審查

勞工與供應(yīng)商爭議：因工作條件和付款條款屢遭批評

Recent Developments

Leadership: CEO Ken Murphy (since 2020) focuses on price competitiveness against discounters (Aldi/Lidl) and digital growth.

Strategic Moves: Expanded online capacity, introduced Aldi Price Match, and invested in plant-based product lines.

Innovation: Launched "Tesco Whoosh" for rapid delivery (under 1 hour) and enhanced app features.

近期動態(tài)

管理層：2020年上任的CEO肯·墨菲（Ken Murphy）聚焦價格競爭（應(yīng)對Aldi/Lidl）和數(shù)字化轉(zhuǎn)型

戰(zhàn)略舉措：擴(kuò)大線上配送能力, 推出"Aldi價格匹配"計劃, 投資植物基產(chǎn)品線

創(chuàng)新服務(wù)：推出"Tesco Whoosh"極速配送（1小時內(nèi)送達(dá)）; 升級移動端應(yīng)用功能